Episode #103

$170 MAc n’ Cheese Please

One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better.  There are many ways to use demonstration, but one of the most powerful, is through the use of a well-positioned story. This week's episode tells the story about a company that defies all the odds - who also happens to be one of my favorites. They're US based, family owned, and their industry is flooded with ultra cheap versions available on Amazon. Yet this little company is able to charge many MANY times more than any of its competitors, and have customers (like me) gladly pay.  Take a listen and see how you can replicate what they've done.

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