Episode #109

Why Advertising a $50 Rolex Watch is a Really Bad Idea.

Would you buy a Rolex watch for $50? Would you appreciate it as much as having a Rolex that cost $5,000? Most people definitely would not. This episode will help you understand some more pricing fundamentals so you don't unwittingly undercut your value if you offer discounts on price.

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Episode #110

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Episode #108