Episode #119

Put a Ring On It - How to Save a Luxury, Legacy Brand in Peril

The rules of branding are the same - whether they apply to a luxury, legacy brand like Tiffany's that has been around for hundreds of years - or to a new, fledgling brand that might not have achieved national or global recognition yet. There are key learnings in here for your business about brand building do's and don'ts and why having the right strategy is so essential.