Episode #12

The $3.5 Million Dollar Violin and
Your Company's "Packaging". It's a Game Changer.

This, perhaps, is one of the most valuable lessons on branding you'll ever discover. In this episode you'll hear the story of a social experiment conducted by one of the world's finest violin players and a subway station. The results surprised just about everyone, except those few of us who understand the true power of positioning. Take a listen and uncover one of the biggest (and most misunderstood) rules of marketing...