Episode #124

The Science & Psychology of a Must-Click Headline

Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as well as they should be, and I'll give you 7+ headline formulas to use to boost your click-through rate.

Are you subscribed to Julie Guest's Monday Marketing Gold - Best Practices, Tips and Strategies to Make Your Marketing More Effective? Sign up here