Episode #126
How To Recession Proof Your Medical Practice - With Matthew Gillogly
Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking). It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead.
And if you're feeling left out because your business isn't a medical practice - don't worry, these strategies also apply to your business.
In this episode I grill my good friend and medical-practice-profits brother-in-arms Matt Gillogly about some of his best strategies to help you with your practice.
In this episode you'll discover:
1. The double-down principle and why it's crucial you implement it across all operational areas of your practice where you're spending money
2. How to leverage the big opportunities every recession brings to your practice
3. The real reason why dropping your prices is the worst thing you can do
4. A proven system for removing headache staff (that is so easy and stress-free to do, AND they'll even thank you for doing and will happily leave)
5. The two numbers you have to know as CEO of a medical practice and monitor like crazy during a recession to ensure you don't make the wrong decision
6. How to increase your marketing ROI, buy advertising media space for less
And much more ...
More About Matt Gillogly
A self described serial entrepreneur, Matt has been an entrepreneur since his first days of a car wash business at the local country club. Matt is a former PGA Golf Professional who discover his knack for business by turning around failing golf courses.
He was exposed to the world of cash medical services in mid 2013. In 2014, he launched The Carolina Men’s Clinic where he was the General Managing Partner and CEO of The Carolina’s #1 Provider Of Men’s Sexual Health Solutions, specifically erectile dysfunction, premature ejaculation, penile enhancement and low testosterone.
He started and grew the company from start up to 3 locations in 3 cities in 18 months doing 6.5 million a year. He sold his interest in the locations in November of 2017. Today Matt owns interest in 6 medical practices nationwide. He has helped his clients make an additional $100 million in new revenues since 2017.
Today, Matt works with Doctors who own or want to start a cash based medical practice. Focusing on the Med Spa, Anti Aging, Sexual Health, Regenerative, and other cash based procedures. He has 3 kids, Meghan, Andrew and Colin, a son in law Kyle, a couple of spastic dogs and an amazing wife, Katie.
In his spare time, Matt plays golf, reads marketing books, cheers on the LSU Tigers and figur
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