Episode #133

What Disney VIP Tours can Teach You About Marketing to The Affluent

One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access". It's a simple model that can be used in just about any business ...