Episode #143

The Horse, the Acorn & How to Simplify Marketing for Better Results

Has your company's marketing and methods of lead generation got so complicated that it makes your head spin?  Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars).  But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of every ad, campaign and marketing and sales activity so you can truly know what's working.? You might be surprised to know that the most effective marketing still remains the simplest. Simplifying your marketing strategy can yield extraordinary results, like investing in the right equipment to keep you safe and confident in the "saddle." Get rid of ineffective marketing tactics and rebuild from the ground up, ensuring every component of your strategy works harmoniously towards your business goals.

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