Episode #166

How to avoid Jaguar's Colossal branding mistake

Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically.

Jaguar’s recent rebrand set out to reinvigorate and modernize their legacy brand and push it into the ultra-luxury category, yet the execution left many loyal customers horrified and confused.

In this episode, we unpack what went wrong, the critical elements of a successful rebrand, and how to ensure your own brand transformation is a slam dunk and not a head-scratcher. If you’re considering a brand refresh, this is your roadmap to making sure your rebrand is not just bold, but brilliantly executed.

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.

Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.