Episode #44

The Secret To Selling Without Selling

There's nothing worse than that feeling of being pressured into buying something. The days of hard-selling are well and truly over (thank goodness), but equally, you're in business to make money so making sales is your bread and butter.

At the other end of the spectrum, you can't just throw your company's name and logo out there and hope that somehow people will call (why do so many businesses waste money still trying to do this?)

So, where's the happy medium? How can you easily make sales without, well, that icky business of "selling"? Here's how ...