Episode #70

The Irish Pocket Money Marketing Lesson

Some of the best ideas to grow your business, come from watching other successful businesses grow theirs. It doesn't matter what industry your business is in - your most profitable ideas can come from adapting things that have worked in other industries, and bringing them across to your own. This strategy is what creates business break throughs - for example McDonalds all started because Ray Croc was standing in the milk bar of a dime store. He watched them make different flavors of milkshakes in quick succession and wondered how he could apply this idea to his food business...

This is a lesson I learned in a department store in Ireland ...

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