Episode #72

You Really Can Be Too Cheap - What Happens When Cheap Backfires & What To Do Instead

What happens when a new company enters the scene and they have no real marketing strategy and certainly no marketing plan - but they need customers NOW.
The default marketing position relied on by so many companies (new and old) is dump the price to drive sales.

Well this newcomer business did just that and ... the strategy backfired. Fortunately the owner did a quick marketing pivot and ... the company went on to an iconic US brand name synonymous with ballgames and backyard grilling. Have a listen to this episode and learn why cheap = bad, pivoting = good and being strategic about your marketing works best of all!

Need to learn more pricing strategies - specifically how to charge higher prices and have customers gladly pay? Grab a copy of The Client Stampede book in paperback, kindle or audio and go straight to chapter 5...

Buy The Client Stampede book on Amazon - Paperback, Kindle, and Audio