Episode #74

How To Do Your Own Marketing Audit

This might sound as exciting as watching paint dry but if you don't know your marketing baseline then, it's about trying the same as driving at night blindfolded. Ok, it's not quite that bad, but you get what I'm trying to say. It's time to stop guessing, start tracking. Don't feel bad.

I've worked with four big-name companies to date whose marketing team didn't know their marketing baseline. Before you start making any wholesale changes to your marketing, know your marketing baseline so you have bragging rights - and indisputable proof - that what you're doing is working like gangbusters.