Episode #89

Dec 9

Pro Tips To Manage Your Customer List

Do you know what the most valuable asset is in a business?

Its products or services?

Its employees?

Its marketing engine with the ability to attract, convert and retain customers consistently?

(If you guessed marketing engine, you're very, very close).

It's a company's customer list - the names, addresses, contact info, buying history of all a company's past, present, and future customers (prospects).

Why is the customer list so valuable? Because without customers, you have no business. That's why it's not uncommon for a company to buy out one of their competitors, - the main reason is to get their hands on their customer list.

Whether your business is micro-sized, mid-sized, or macro, the way you manage your customer list is key to being able to tap into the goldmine it is.

I explain all in this episode!