Episode #9

 

Walk in Your Client's Moccasins

 
 

It's so very easy for us as business owners to assume that we know what our target market wants. Most of us make decisions based on our own preferences - and not their's- for example have you ever said "I don't like this new product" or "I don't like the way that ad sounds. In running a successful business the only opinion that counts is that of our customer...

 
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Episode #10

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Episode #8