Episode #23

The Disaster Audi Buying Experience

Remember in episode #21 how I talked about Shaquille O'Neal's multi-million dollar mistake in making some BIG assumptions about a target market? Well, this episode expands on this idea further by sharing a real-life example of one of the worst buying experiences I've ever had - simply because the salesperson assumed I wasn't a "real buyer". Have a listen and make sure that you don't make any of these mistakes in your business - they are catastrophic to your brand and your bank account!