Episode #26

 
 
 

The Unbearably High Price Of FREE

There's a reason why the word "free" is a four-letter word - at least in your business. It's probably the most over-used word ever and, if you don't have the right marketing strategy sitting underneath it, it can cannibalize your sales, damage your brand and ... well, destroy the value of your business.

 
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Episode #27

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Episode #25