Episode #56

Why TikTok Is The New Advertising Frontier

With Facebook's ad share plummeting, and Google's ad network costing higher than ever for impressions and clicks, TikTok is proving to be the new platform of choice - but NOT to attract the attention of teens. Guess who else is watching those TikTok videos and laughing or twerking alongside their kids - yup it's the new engagement platform for parents which is why lots of big brands are flocking there.

But if you're not (yet) a big brand. .. should this be a platform you're diverting money and resources to? The answer of course depends on your target market, and how much your brand likes to use humor to get a good laugh from the audience (with a sales objective).

Inside this episode, some interesting facts about TikTok you probably didn't know plus some insider hacks to get your videos noticed.