Episode #57

Why Marketing Budgets Are BS - Here's What's Better

Yep I know the number one most frequently asked question is "what should my marketing budget be," but the fact that you're asking that question means you're looking at things through the wrong end of the telescope. Another great quote I heard recently is that "Marketing is far too important to be left only to the marketing department." That's why, no matter whether you're an army of one or the CEO of hundreds, Marketing and Money-Making go hand-in-hand which is why you should never ever delegate or outsource your marketing entirely. This brings us full circle to the thorny question of how big your marketing budget should be ... this question and more answered in today's episode.