Episode #60

The One Word That Doubled The Revenue Of A Major Company Overnight

Ahhh copywriting - the science and art of using words to persuade. It's a learned skill (not a gift or special talent), but once you know some key principles you can immediately start reaping the rewards.

The first step in writing great copy is being acutely aware of the words you use. Every word is loaded with meaning - so is it the right one? This super-short episode tells the story of how just adding one word to the end of a sentence - transformed their business