Episode #61

How To Talk To Women In Your Marketing

Do you remember that popular book from about 10 years ago with the cringe-worthy title "Men Are From Mars, Women are from Venus?"

Well, when it comes to buying behavior and emotional triggers, the way men and women approach their buying decisions may as well be from different planets.

This means EVERYTHING from your Irresistible Messaging (Step 2 of the Client Stampede Formula) to your Extraordinary Branding (Step 3) and Packaging up Your Products and Services (Step 4) has to be set up specifically to speak and resonate with this demographic - BEFORE your ad campaigns are created.

This episode sheds some light on how women - the world's super consumer - make their buying decisions and why it would be a very worthwhile investment to appeal to them more...