Episode #93

A Funny Branding Story

Somewhat ironically, this morning I was speaking with one of our clients, who was telling me a story about one of his colleagues who is also the CEO of a mid-sized company. They were talking about branding. The colleague was lamenting the fact that everyone seemed to be jumping on the "branding" bandwagon and that he personally despised the idea of becoming a brand the way so many celebrities and other CEOs are doing (I have written extensively about the importance of every entrepreneur and CEO also becoming their own personal brand - see my recent article published in Entrepreneur magazine). My client chuckled, disagreed, and then showed him a copy of his new book, promo video, and Forbes write-up.
Anyhow the guy in this story could just as well be our client's colleague. Have a listen and then decide for yourself whether branding works, or not.

This episode is part 1 of a three-part episode series on branding - everything you need to know to grow a great brand for your business.

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