Episode #94

Branding Demystified

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

— PHILIP KOTLER

While it's tempting to think of branding as nothing more than a great logo or more general design style, like the Nike's brand’s swoosh or the Disney mouse and castle, in reality, a brand is so much more. Done correctly, it's the foundation of all of your marketing and communications efforts. 

It can instantly elevate your perception as the #1 expert in your market. 

It is also what enables you to charge higher prices than your competitors, and have your clients gladly pay them.

Simply put, the importance of building a powerful brand cannot be overstated.  It is the single most transformative business strategy to take your business to the next level. It’s also the reason why 78% of our new clients begin their first project with us, with a rebrand.

This episode is part 2 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.

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