Episode #96

Kia or Ferrari? What size is your marketing engine and why you might be wasting budget on marketing gas?

Did you know that there are two kinds of marketing expenditure? One category of expenditure is on evergreen marketing initiatives that can be used again and again, increasing their ROI each time they're used. These evergreen marketing tools are your marketing engine. The better quality the parts, the bigger the engine, the faster you'll go. To run your marketing engine - you also need marketing gas - that's the ad spend paid to media companies like Facebook, YouTube, LinkedIN or TV to air your advertising campaigns. Just like gas in your car, once you spend your marketing gas, it's over - there's no residual benefit.
Understanding this concept is so powerful to help you stretch your marketing budget further and increase your ROI. Listen in on some best practices and see why...

Buy The Client Stampede Book (#1 Amazon Bestseller) in paperback, kindle and audio and in all leading bookstores