Episode #97

Shrimp cereal? How Not To Handle a PR Crisis in Your Company

Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that are probably more parts sugar than wheat.

What the heck, you can work it off in the gym.
As you pour out your little squares of sugary goodness, a couple of foreign objects gets poured out alongside them. "Whaaaaat?" you think to yourself.
Upon closer inspection, it's obvious that these foreign objects are in fact ...shrimp tails. What on earth these crustaceans are doing in your General Mills cereal is a big question indeed. Of course, the question was immediately asked on Twitter with photos of the offending crustaceans and the now-abandoned bowl of cereal.

As you can imagine the incident very quickly went viral. Millions of shares.

Ok, whatever. Crazy stuff does happen. and when it does as CEO you have to roll up your sleeves, take charge and make things right. But finding shrimp in a bowl of cereal is not the crazy part of this story. The way General Mills' handled complaints is the crazy part. You won't believe their response. Listen to this episode and learn what not to do next time you've got a PR disaster to mop up...

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